The giving and receiving of flowers has been a tradition for many generations. It used to be that your local florist knew your name, your wife’s name, and her favorite flower – so YOU didn’t have to worry about remembering! But as time has progressed, local brick-and-mortar flower shops have become more and more scarce. People are turning, instead, to 1-800 and online “warehouse” ordering to send flowers to their loved ones.
The lure of what seems to be a larger selection is what sucks people in to these call centers. They think they are calling a HUGE floral warehouse with dozens of people standing around, just waiting for their order to come in so they can build it and send it immediately!
The reality, of course, is much different. When you call these “warehouse” florists, you are getting a call center. ONLY a call center. There is no flower warehouse. Just lines of cubicles filled with people answering the phone all day. Most of them probably couldn’t tell you the difference between a daffodil and a daisy. Once they get your order and your money, whoever you spoke with has nothing to do with you or your order again.
What happens when that order doesn’t get to the right place or at the right time? What if that order gets lost in the shuffle and doesn’t end up anywhere? Who carries the responsibility to make it right?
When you call your local florist, you KNOW you are talking to a knowledgeable person who knows plants and flowers and values YOU, the customer! If you aren’t sure what type to send or what colors to use or what’s in season, you can rest assured that the person on the other end of the line will have the perfect suggestion! Your local florist is just that – a florist who cares about your satisfaction! A florist who recirculates your dollar in your community 8 times as opposed to only a possible 4 times with a call center. YOUR money goes back to work in YOUR community to help keep other local businesses – run by your friends, family, and neighbors – in business!
Next time you need to send flowers, call your local Boesen the Florist! Local florists work and live in your community and CARE about the reason you’re sending the flowers in the first place! You can rest assured that if anything goes wrong and you aren’t completely satisfied with the quality of your order, Tom Boesen will stand behind his work and will do everything in his power to make it right for you!
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